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Tuesday, June 15, 2010

The goals from England vs. the U.S. recreated with Legos

Friday, June 4, 2010

Adidas Originals presents the Star Wars Cantina 2010 FIFA cantina party

The film is a creative re-edit of one of the most famous Star Wars movie scenes, the Mos Eisley Cantina, and features David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk, DJ Neil Armstrong, and not to mention Han Solo, Chewbacca, C-3PO and Obi-Wan Kenobi.

Link To Video

To seamlessly integrate new shots of David Beckham, Snoop Dogg and company into original Star Wars footage, a set was created to replicate the original dimensions of that bar featured in the film. This enabled the performers to work realistically with the props, make the correct eye-lines and so on. Where they were required to interact with Star Wars characters, stand-ins were used to ensure a realistic performance. The color palettes and lighting conditions of the new shots were also carefully chosen so they could be easily blended with the original footage. To bring the new ad up to date, television screens featuring a football match together with various pieces of football memorabilia were also created and added to the bar scene.

Software called Flame® was used to composite (superimpose) the old and new shots together and remove old characters from the footage - taking care to blend the edges and make the joins seamless. Finally, the film was graded by The Mill's colorists using a grading system called Baselight® to ensure that both the original cinematic footage and newly shot HD footage matched and the overall effect was flawless.