The Tina Fey comedy "30 Rock" and 1960s period drama "Mad Men" led the Primetime Emmy nominations on Thursday in a broad field full of fresh faces competing for U.S. television's highest honors.
NBC's "30 Rock" had a leading 22 nominations, including best TV comedy and best actress for Fey, who took the acting Emmy in 2007. "Mad Men" on cable channel AMC had 16 nominations, including best drama. Both shows won the Emmy in those categories last year.
Among the networks, cable channel HBO lead the field with 99 primetime Emmy nominations, while Showtime had 29 and AMC pulled in 23. Broadcast network NBC earned 67 nominations, followed by ABC with 55, CBS with 49 and Fox with 42.
"Mad Men", which won the best drama Emmy last year marking an award breakthrough for basic cable shows, will compete against legal program "Damages" on FX, "Breaking Bad" on AMC, serial killer drama "Dexter" of Showtime, Fox medical series "House" and ABC's "Lost."
Along with "30 Rock," comedy series nominations included HBO's "Entourage," NBC's "The Office," "Weeds" from Showtime and "How I Met Your Mother" on CBS.
The 61st Primetime Emmys will be handed out in Los Angeles on September 20 in a live broadcast ceremony.
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